October 2013

Monthly Archives

  • Should you compensate influencers for adding value to your brand?

    A question that John Lynn and I get often is whether it’s OK to pay influencers for promoting or defending brands. Harvard Business Review recently published a great blog post on this topic: “Yes, Marketers, You Should Pay Your Influencers“. It made some very good points: Don’t underestimate an influencer’s power. Look for influencers who […]