Influencers

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Should you compensate influencers for adding value to your brand?
A question that John Lynn and I get often is whether it’s OK to pay influencers for promoting or defending brands. Harvard Business Review recently published a great blog post on this topic: “Yes, Marketers, You Should Pay Your Influencers“. It made some very good points: Don’t underestimate an influencer’s power. Look for influencers who […]
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